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NPR
NPR
US · 2 hrs ago
72◉ Centre
Shein buys Everlane, which sold millennials the dream of ethical, affordable luxury
72Quality
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AI Analysis
Quality 72/100
Partisan intensity 45/100
ObjectivePartisan
◉ Centre ✓ Fair headline

Chinese fast-fashion retailer Shein has acquired Everlane, a brand that marketed itself as offering ethical and affordable luxury to millennials. The deal raises questions about whether the merger will alienate Everlane's existing customer base or attract Shein shoppers to the Everlane brand.

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Score: 72Opens in app
Shein buys Everlane, which sold millennials the dream of ethical, affordable luxury
Everlane's finances have faltered in recent years. But will the merger alienate Everlane's existing shoppers — or sway droves of Shein fans to trade up?
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