Business Insider
US · 30 mins ago
✦ 75◉ Centre
Shein acquiring Everlane feels like the end of the millennial sustainable fashion dream
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Quality 75/100
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◉ Centre ✓ Fair headline
Fast-fashion retailer Shein has acquired Everlane, a brand that built its reputation on sustainable and ethical fashion practices appealing to millennials, marking another decline for millennial-focused brands.
Shein acquiring Everlane feels like the end of the millennial sustainable fashion dream
Millennial darling Everlane was bought by Shein.
Michael M. Santiago/Getty Images
Millennial fashion darling Everlane was acquired by fast-fashion giant Shein.
The news surprised loyal customers focused on Everlane's ethical consumption and quality.
It's just one more nail in the coffin for millennial brands.
When Alex Collins, 35, heard in mid-May that fast-fashion giant Shein reportedly bought sustainability darling Everlane, she thought it was a late April Fool's joke.
Collins, a Midwest-ba
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