Seiko rivals LVMH by this value metric after luxury pivot

RetailJapan watchmaker has built up its brand with big ad spending, promotional dealsA limited run of 3,400 watches in collaboration with baseball star Shohei Ohtani quickly sold out at retailers. (Source photos by Seiko and Nikkei)HIDEAKI HIGASHIURAJuly 30, 2026 07:06 JSTTOKYO -- Japanese watchmaker Seiko Group is reshaping itself into a luxury brand, a transformation that has seen it match LVMH Moet Hennessy Louis Vuitton on a stock market valuation gauge.Read NextElectronicsCasio finds new cash cow in once maligned 'cheap' watchesRetailPrada-experienced designer revamps Uniqlo's sister brandConsumerFranck Muller, Ferragamo, Omega join Japan's summer of big luxury price hikesCaixinLouis Vuitton's trademark win sparks backlash in ChinaCompaniesCasio's $600 lacquerware calculator pushes th