Savers given £138 boost as fixed ISA rates rise with market delivering "genuine choice"

Overall product choice has risen to 2,617 savings deals11:11, 16 Aug 2026Savers have been given a £138 boost as the average fixed ISA rates rise with experts saying the market is delivering "genuine choice and genuinely competitive returns".‌Moneyfacts UK Savings Trends Treasury Report data shows savers could receive their strongest fixed return in years, while higher-rate taxpayers are encouraged to consider switching to ISAs.‌Overall product choice continues to beat all-time highs, rising to 2,617 savings deals, including ISAs. Excluding ISAs, product count rose to 1,871, the highest number of non-ISA products on record. The number of cash ISAs rose to 746.‌READ MORE: Major update on HS2 viaducts near Solihull after 'significant achievement'The number of accounts paying above Base Rate a