Samsung to step up in-person demos for foldable phones in Japan

TechnologyExperiential spots to quadruple to show video-friendly displaysA dedicated Samsung section at Yodobashi Camera Multimedia Akiba store, in Tokyo’s Akihabara district known for electronics shops. (Samsung Electronics)NEO JIMBOSeptember 2, 2026 06:18 JSTTOKYO - Samsung Electronics will ramp up experience-based marketing of its foldable smartphones in Japan, increasing spaces where shoppers can touch and test the devices in person.