Samsung’s North America CEO says the smartphone is just an entry point to ambient AI of the home

Good morning. With Apple likely to launch a foldable iPhone this fall, category pioneer Samsung will this morning try to cement its lead in the premium category. To get a sense of what’s at stake, I spoke with Yoonie Joung, the president and CEO of Samsung Electronics North America before today’s Galaxy Unpacked event in London. Joung talked about the power of embedding AI and creating new form factors in the saturated global smartphone market. Samsung’s eighth generation of devices is rumored to include three distinct models, from an everyday phone for immersive consumption to a premium-grade version designed for content creation and business use. What’s clear is that Samsung will leverage its expanding partnership with Google to deepen the mobile AI experience. As Joung said yesterday: “