Samsung absorbs EMI interest on phones to ease buyer burden: JB Park

6 min readNew DelhiJul 28, 2026 02:01 PM IST Last week, the South Korean company refreshed its foldable smartphone lineup with three new models: the Flip 8, Fold 8, and Fold 8 Ultra. (Image: Anuj Bhatia/The Indian Express) As many Indians continue to feel the pinch of an uneven economy and rising living costs, a top Samsung executive says the company is doing everything it can to ease the burden on consumers by absorbing the interest costs on EMI financing for its flagship smartphones. “There are two components in EMI. One is the interest component, and the other is the device cost itself. In markets like the US or Europe, we have a subsidy from the operator that is spread out among the monthly subscription fees so that customers pay for the voice and data. But in an open market like India