Royal Challengers Bengaluru, Rajasthan Royals Sales Push IPL Cricket’s Business Value to $20.6 Billion, Houlihan Lokey Study Finds

The Indian Premier League cricket tournament’s business value has climbed to $20.6 billion, up 11.4% year over year, according to Houlihan Lokey’s 2026 IPL Valuation Study released Wednesday, as record-setting sales of Royal Challengers Bengaluru and Rajasthan Royals reset franchise pricing across the league. The league’s stand-alone brand value rose 10.3% to $4.3 billion, marking…