Romanian Irina Stoian appointed chief AI commercial officer at market research firm NielsenIQ

23 July 2026 Irina Stoian has been appointed chief AI commercial officer at NielsenIQ, one of the world's largest market research firms and a leader in the consumer intelligence segment, with operations in Romania. The newly-created position is designed to accelerate NIQ’s enterprise AI commercial strategy and help clients turn the company’s AI capabilities into business impact and growth, according to the company press release. Stoian will help align Product, Technology, Commercial, Partnerships, and Marketing around a unified AI growth strategy. Her remit includes shaping commercial AI offerings, strategic partnerships, pricing and business models, and deeper integration of NIQ capabilities into client workflows. The appointment builds on NIQ’s broader AI strategy. The company’s AI portf