Roku beats quarterly revenue estimates on advertising, subscriptions strength

Aug 6 : Streaming platform Roku on Thursday reported second-quarter revenue that beat Wall Street estimates, driven by its advertising and subscriptions segments.Roku is awaiting the closure of a deal to be acquired by Fox Corp for$22 billion, uniting the broadcaster's content empire with Roku's streaming distribution footprint. The deal is expected to close in the first half of 2027.Here are some details on the results: • Roku, a content distributor, carries streaming apps from Paramount and Netflix and has benefited from consumers leaving traditional TV. • The company has also focused on improving its ad-tech and content discovery tools to keep viewers engaged and attract marketing dollars from brands looking to reach cord-cutters.• Its advertising revenue rose 25 per cent to $673 millio