Retailers face a big challenge this fall: figure out what 'value' means for shoppers

Price is only one aspect of an increasingly competitive value equation for US shoppers. Michael M. Santiago/Getty Images Retailers face a new challenge: convincing consumers they're getting real value—not just low prices. Major store chains report results this week and delivering value is in the spotlight. New research suggests shoppers are becoming more selective, with quality, convenience, and trust mattering alongside price. Heading into the fall, retailers will need to shift their…