Reinventing the press release

Too many firms say too much about too little and miss the news that counts. In a hollowed-out media, the press release is overdue a rethink. “If you’ve got nothing to say, say nothing.” Not my words, but those of the inimitable Right Honourable Jim Hacker, the fictional prime minister of the United Kingdom in […] Reinventing the press release was originally published on Emerging Europe.