Axios
US · 38 mins ago
Publishers are losing Google traffic as AI answers replace links
The way your work shows up in a digital-dominated world is changing lightning fast, starting with the total collapse of Google Search traffic.
Why it matters: Google has basically stopped sending people to websites (including our site) for answers and information. Instead, it's using AI to answer them on its platform, in its words.
Chartbeat data shared with Axios shows Google Search traffic to publishers fell 34% over the past year.
That pain is regressive. Over the past two years, small…
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