Primark makes major change for womenswear and meanswear shoppers

What's OnShoppingPrimarkrimark said on Monday it ⁠would reduce prices by up to 29%10:23, 26 Jul 2026Primark is making a big change to hundreds of products from this week - in a boost for customers. Primark said on Monday it ⁠would reduce prices by up to 29% across hundreds of bestselling womenswear, menswear, and ⁠kidswear products, ‌seeking to improve ⁠trading ahead of next year's demerger from parent Associated British Foods.‌The bargain fashion chain operates its world biggest store right here in Birmingham. Matt Houston, chief customer officer, Primark said: “Value matters to customers today more than ever and for more than fifty years customers have trusted us as the destination on the high street for great value fashion at prices you can’t find anywhere else.‌“We want to continue to