Premier League clubs trade gambling sponsors for fintech, sovereign investment - report

Aug 7 : As Premier League clubs bid goodbye to gambling front-of-shirt sponsors, a diverse new group of commercial partners including sovereign investors and fintech firms are stepping in, Nielsen said in a new report.In 2023, Premier League clubs collectively agreed to stop featuring gambling sponsorship on the front of soccer kits, with the agreement taking effect from the start of the 2026-27 season."With the enforcement of the voluntary collective ban on front-of-shirt gambling partnerships, the landscape that has defined the last decade is being fundamentally rewritten," Nielsen wrote in its report published on Thursday."New analysis from Nielsen Sports has today revealed that while the 'Betting Era' is drawing to a close, a more diverse and strategically complex phase is emerging, di