Post-World Cup, can host cities turn their investments into long-term social impact?

The 2026 World Cup has been a real moneymaker for FIFA. Revenues from TV broadcasting rights, ticket sales, and other commercial sources are projected to amount to nearly $11 billion, making it the most financially successful event in the international soccer governing body’s history. But what about the cities that hosted the tournament’s games? Spread across Canada, the United States, and Mexico, 16 cities helped make the World Cup a financial success. Moreover, images of national fans from…