A crowd watches Portugal play Croatia at Philadelphia's FIFA FanFest. Colleen Stepanian for Business Insider World Cup host city Philadelphia put on the country's only free FanFest. Planning for the 39-day festival began in 2019 to cement the city's status as an event-hosting hub. We attended on July 2 to experience "soccer Coachella" ourselves. For the past month, World Cup hospitality has been the name of the game for the City of Brotherly Love. Philadelphia unveiled its 39-day FIFA FanFest