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Times of India
Times of India
AsiaPac · 3 hrs ago
Paw-sper economy: From kibble to birthday cakes - India's pets are living large
India's relationship with pets is undergoing a profound transformation. Once viewed primarily as companions or watchdogs, pets today are increasingly regarded as family members, with owners embracing the identity of "pet parents."This emotional shift is reshaping consumer spending, giving rise to a fast-growing industry that stretches far beyond pet food. From premium nutrition and advanced healthcare to insurance, grooming, boarding, technology and luxury accessories, spending on pets has become a significant part of household budgets, creating a multi-billion-rupee business opportunity.The Covid-19 pandemic further strengthened the human-animal bond, with many households bringing home pets during lockdowns.India's pet-care industry, valued at Rs 30,434 crore ($3.6 billion) in 2024, is pr
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