Business Insider
US · 1 hrs ago
✦ 75✓ Factual
Paramount+ is exploring adding podcasts, following Netflix's lead
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Credibility 75/100
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Low partisan intensity — consistent with factual reporting✓ Fair headline
Paramount+ is exploring adding podcasts to its streaming service, following Netflix's entry into podcasting, with executives viewing video podcasts as a way to boost engagement and discovery.
Paramount+ is exploring adding podcasts, following Netflix's lead
Paramount is interested in adding video podcasts under CEO David Ellison.
Michael Yanow/NurPhoto via Getty Images; Valerie Macon/AFP via Getty Images
Paramount+ is exploring adding podcasts, following a push from Netflix.
A Paramount streaming executive said video podcasts could help drive engagement and discovery.
Paramount has put short-form video on its service and is also looking at interactive features.
Paramount+ is planning to put podcasts on its signature streamer, Business Insider has
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