Business Insider
Business Insider
US · 2 hrs ago

Paramount+ is building out a free tier to lure cost-conscious viewers

Paramount+ is planning a free tier to bring in new customers. Business Insider Paramount+ is planning to make more movies and shows free. A free tier can give new users "more reasons to sign up," an internal presentation said. Free streaming services like YouTube have gained viewers as paid streamers raise prices. Paramount+ is looking to level up by making more of its content free. Paramount's flagship streamer plans to expand access to movies and shows available to people without a…
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