Fast Company
US · 24 mins ago
Panini brings its World Cup sticker craze to the U.S. with a very American twist
Completing a Panini stickers World Cup album is like a scavenger hunt.
Fans tear open blind packs of seven stickers, hoping for players they haven’t found yet and trading the ones they already have. The stickers—each 1.9 by 2.5 inches and featuring a player’s photo—are then pasted into a 112-page sticker book with designated spaces for each player and team.
The goal? Find each of the 980 stickers.
Panini’s sticker craze has long been a FIFA fandom tradition, captivating fans across Europe and L
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