Business Insider
US · 43 mins ago
✦ 75◉ Centre
Pacsun's CEO breaks down the company's winning strategy to target Gen Z
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Quality 75/100
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◉ Centre ✓ Fair headline
Pacsun's CEO Brieane Olson discusses the company's strategy to appeal to Gen Z consumers, with the article introducing her new book on cultural strategy at a Metropolitan Museum of Art event.
Pacsun's CEO breaks down the company's winning strategy to target Gen Z
Noam Galai/Getty Images for Pacsun
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From the mall to the Met
Inside the Metropolitan Museum of Art's Great Hall, a violinist played gently in the background. The famous columns were uplit orange, and cocktail tables were covered with magenta peonies for the launch of Pacsun CEO Brieane Olson's new book, "Co Created: The Cultural Strategy That Redefined Pacsun."
I'll be the fir
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