Only 13% of Africans have heard of AfCFTA as support for free trade surges to 62% – Afrobarometer

A new Afrobarometer report has revealed a striking paradox in African public opinion: while support for free trade is growing across the continent, awareness of the African Continental Free Trade Area (AfCFTA) - the flagship agreement designed to boost intra-African commerce - remains remarkably low. The findings are contained in the 2026 African Insights flagship report titled "Beyond Borders: Citizen Perspectives on a Shifting Global Order," which draws on nationally representative surveys…