Nubank Targets Brazil’s Middle Class With New Croma Tier

Brazil · Fintech Key Facts —Positioning. Croma is a new mid-income segment sitting between Nubank’s classic entry card and its high-income Ultravioleta tier. —Target. It is aimed at customers earning around US$900 monthly who are in a wealth-building phase but not yet affluent. —Cost. The service carries a US$7 monthly fee, waived if the client…