Now that the World Cup is over, can host cities turn their investment into a lasting social impact?

Saying 'cheers' to the lasting goodwill from hosting overseas fans? Martin Rickett/PA Images via Getty Images The 2026 World Cup has been a real moneymaker for FIFA. Revenues from TV broadcasting rights, ticket sales and other commercial sources are projected to amount to nearly US$11 billion, making it the most financially successful event in the international soccer governing body’s history. But what about the cities that hosted the tournament’s games? Spread across Canada, the United States…