Lawrence BishnoiNEW DELHI: Abandoning the traditional underworld's strict code of secrecy, Lawrence Bishnoi openly rewrote the rules of organised crime, pioneering an audacious digital branding strategy that replaced anonymity with the weaponised spectacle of performative violence. His network actively filmed hits and broadcasted screenshots as online "press releases" within minutes of the trigger being pulled to cultivate a global brand.Ultimately, it is this social media bragging that became their undoing, drawing the attention and ire of international law enforcement and culminating in a sweeping US indictment.This unprecedented retaliation by the US law enforcement agency once again put the spotlight squarely on the vast network of Punjab-based gangs that have evolved into a high-profi