Nielsen Set To Acquire Ad-Tech Firm DoubleVerify For $2.5 Billion

Nielsen is paying $2.15 billion to acquire DoubleVerify, a provider of software that measures advertising performance. The all-cash acquisition will deliver shareholders of DoubleVerify $13.60 per share. Shares in the publicly traded company jumped nearly 14% in after-hours trading Thursday on the acquisition news. Nielsen has been privately held since 2022. Nielsen was attracted to…