NFL-How NFL players are becoming game changers in the fashion industry

Sept 3 : NFL players are remembered for what they do on the field, but what they wear off it has become just as highlight-reel-worthy in recent years, helping both the league and its players harness fashion as a tool to grow their brands.A rising interest in athletes’ game-day outfits has helped the relationship between fashion and sports evolve into a world of opportunity.Nobody knows that better than Kyle Smith, the NFL’s fashion editor, whose job is not only to help players with their style but to teach them about the various ways they can immerse themselves in the fashion industry. “As I get to talk to our athletes, what I find is maybe they might not know about all the opportunities that exist for them,” Smith said. That includes starting clothing brands or walking shows at Paris Fash