New Swissness rule runs into widespread opposition

A new regulation allows the Swiss cross to be used on goods manufactured abroad. According to two surveys, SMEs and voters are firmly opposed to the new regulation, the Swiss Trade Association told the media in Bern. Both business owners and voters fear that this will dilute the “Switzerland” brand and lead to a loss of consumer confidence. The Swiss Trade Association commissioned two surveys on this issue, it said on Tuesday. The non-representative online survey was aimed at cantonal…