Netflix's next growth chapter hinges on keeping viewers hooked

July 15 : Netflix is under pressure to reassure investors about its growth strategy when it reports second-quarter results on Thursday, as its user engagement has faltered amid growing competition from traditional media players, YouTube and mobile viewing.The streaming giant has shed over a fifth of its value this year due to doubts about its growth efforts, including an ad business that is still far from becoming a major revenue stream. Here are more details:• The company is expected to report a 13.6 per cent rise in revenue to $12.59 billion, its slowest growth in over four quarters, while adjusted earnings per share will likely total 79 cents, according to analysts polled by LSEG. • The advertising business — seen as crucial to Netflix's growth since the boost from its password-sharing