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Business Insider
Business Insider
US · 59 mins ago
Netflix bets on short episodes as it looks to claw viewing time from YouTube
Netflix has invested in getting YouTube shows like "Hot Ones: Extra Heat," which features celebrities like Will Ferrell. Netflix Netflix is adding short shows from publishers like Condé Nast to further diversify its content mix. Streamers have invested in snackable content to imitate YouTube. This deal is "straight out of the YouTube handbook," analyst Brandon Katz said. Netflix is leaning into snack-sized content as it seeks to claw viewing time from YouTube. The streaming giant is bringing m
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