Neon Sets 36-Hour Screening Of ‘It Ends’ At NYC’s Metro Private Cinema With Payouts For Sticking Around

Alex Ullom’s debut feature It Ends will run on a 36-hour loop at NYC’s Metro Private Cinema in what Neon’s calling a theatrical endurance challenge timed to the release. The film has an 87-minute run time, so that’s about 25 showings.The unique marketing move offers escalating cash payments to audience members based how long they…