My cofounder lives across the world. We've spent 14 days together in person.

Carylyne Chan launched a sunscreen brand after serving as CEO of a crypto company. Courtesy of Carylyne Chan Carylyne Chan was CEO of CoinMarketCap, which was acquired in 2020. After that, Chan started a sunscreen company with her former chief revenue officer. She says making people love the product is important for sun protection, just as it is for crypto. This as-told-to essay is based on a conversation with Carylyne Chan, cofounder of Good Instincts. It has been edited for length and…