Musinsa enters Vietnam with local retail giant IPPG affiliate

Musinsa said Friday it has partnered with Au Chau Fashion and Cosmetics Company Limited, a subsidiary of Vietnam’s leading retailer Imex Pan Pacific Group, to enter the Vietnamese market. Musinsa and ACFC signed an exclusive distribution agreement in July and will work together to launch Musinsa Standard in Vietnam. IPPG operates more than 100 global brands and over 1,200 stores across Vietnam. ACFC, an IPPG affiliate, currently has a portfolio of 28 global fashion brands and operates more than