This past May, the globally famous pop star Lizzo was spotted on the side of a busy road in Los Angeles, putting up her own posters. Wearing a white crop top and a tiny skirt, she dipped a long brush into a bucket of paste and then used her body to press her new album cover onto a wall. A passing car stopped, and its driver told her that his mom was a big fan. Lizzo asked, “Did she presave my album?” This grunt work, captured in a video posted to Lizzo’s social-media accounts, was part of a mark