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Business Insider
Business Insider
US · 1 hrs ago
72◉ Centre
MrBeast teases a new membership program at an invite-only advertiser party
72Accuracy
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AI Analysis
Accuracy 72/100
Partisan intensity 25/100
ObjectivePartisan
◉ Centre ✓ Fair headline

MrBeast announced plans for a new membership program and expansion into food and finance at a private advertiser event during TV upfronts week, signaling major creators' push to compete for traditional TV advertising dollars.

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MrBeast teases a new membership program at an invite-only advertiser party
Emma McIntyre/Getty Images for Prime Video MrBeast teased a new membership program at a private advertiser meeting. The world's biggest YouTuber also touted plans to expand into content areas such as food and finance. The gathering during TV upfronts week was a sign of how big creators are gunning for TV ad dollars. MrBeast is planning a membership program as the world's biggest social media star looks beyond YouTube to build a diversified entertainment company. Beast Industries executives sha
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