Morrisons makes Lidl, Aldi, Asda, Sainsbury’s and Tesco change at all branches

What's OnShoppingThe supermarket issued an announcement on MondayNeil Shaw Assistant Editor06:17, 24 Aug 2026Updated 06:18, 24 Aug 2026Morrisons has pledged to customers that it will not be beaten on price by its biggest supermarket rivals on hundreds of everyday products. The commitment signals another potential intensification in the price war between the UK’s top grocers as they seek to draw in more shoppers.‌Morrisons, which runs around 500 supermarkets and 1,700 convenience shops, will be hoping its pricing strategy can help drive a recovery in its share of the UK grocery market, which has slipped back in recent years. It was the sixth-largest supermarket group by market share, with an 8.5% share, in the 12 weeks to August, according to recent figures from Worldpanel.‌It was recently