Mom’s Touch opens first Singapore store under FairPrice Group partnership

Mom’s Touch said Thursday it opened its first Singapore location, marking its first store under a master franchise agreement with Singapore retailer FairPrice Group. The first Singapore location opened on South Bridge Road in the central business district and drew about 200 customers waiting to enter. Despite its 90-seat capacity, the store’s average daily sales during its first five days more than doubled the local target. Mom’s Touch said it will focus on localization by taking Singapore’s div