Bloomberg
US · 3 hrs ago
✦ 78✓ Factual
Midterm Ad Buys to Beat 2024, Hit Record $11.6 Billion
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Advertising spending in the midterm elections is projected to reach a record $11.6 billion, exceeding the 2024 presidential election cycle according to analytics firm AdImpact.
Midterm Ad Buys to Beat 2024, Hit Record $11.6 Billion
Total spending on advertising in this year’s midterm elections is on track to hit $11.6 billion, shattering the record set by the 2024 presidential election cycle, according to a new estimate by analytics firm AdImpact.
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