Microdrama Audiences Getting Younger & More Male, Holywater Tech Report Finds

The percentage of men watching microdrama used to be a “rounding error” but has exploded in the past two years, according to a new report from vertical video behemoth Holywater Tech, which said microdrama audiences are being “redrawn.” In Q2 2024, men made up just 1.1% of monthly active users to Holywater’s microdrama content, but…