Business Insider
US · 57 mins ago
Micro dramas are weird, cheap, soap operas for your phone. And they're booming.
CandyJar; Getty Images; BI
Micro dramas should be easy to ignore: How big could the market be for low-budget soap operas, designed to be consumed in one-minute chunks?
Pretty big, it turns out: Possibly $14 billion a year.
Much of that comes from China, where micro dramas started. But US apps like CandyJar say they're seeing real growth. And TikTok is looming …
What if you could watch short videos on your phone? What if you could pay people to watch those videos?
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