Meta launches new app 'Seller' to provide sales tools for merchants

July 24 : Meta on Friday launched a new app called "Seller" to offer dedicated selling tools to merchants using the company's Facebook Marketplace platform for buying and selling items.Increasing shopping activity on Facebook groups prompted the social media giant to launch Marketplace ten years ago, generating revenue from boosted listings.Here are some details:• Meta is looking to strengthen its Marketplace offering to better compete with e-commerce platforms like eBay, while enhancing the shopping experience on the platform, which sees 430 million items listed each month globally. • The "Seller" app is designed to sync with existing Marketplace accounts, carrying over current listings, messages and sales history.• The app features AI-powered tools for creating listings, a unified inbox