MerchantPro Compass: eCommerce order volumes stagnate in the first six months of 2026. Vertical performance diverges, ranging from +42% to −20%

MerchantPro data, based on a sample of online stores active on the platform in both periods analysed, shows that in the first six months of 2026, sales value increased by 4% year-on-year, while the number of orders remained flat. Performance across verticals, however, varied significantly. Electronics, Gadgets and Accessories advanced by more than 42% in sales value, supported by a 35% increase in the number of orders. Pharma recorded a 30% increase in order volume, while average order value remained virtually unchanged, making it the only major vertical in the sample to follow this pattern. Beauty, by contrast, posted the steepest decline in transactions during the first half of the year, at nearly 20%. Fashion remained stable, with variations of less than 3% across both indicators. The c