Men Flock to Microdramas, Romance Stories Rule and Sunday Nights are Prime Time for Viewing

Microdrama viewership has grown 28-fold over the past two years, and it’s not just for women of a certain age anymore. More than two-thirds of users, male and female, watch romance-based series. And just like TV, microdrama viewership typically peaks on Sunday nights between 8-10 p.m. Those are among the findings of a research report,…