Meet Woni, the underdog with an edge on K-pop's biggest names

Who was the most talked-about individual K-pop idol in August? Not BTS' Jimin or Ive's Jang Wonyoung. According to the monthly individual idol brand reputation rankings published by brand analytics firm Brikorea, it was Woni of Rescene for the second consecutive month. The leader of the five-member girl group topped the August ranking with a brand reputation index of 6,951,891, ahead of Jimin at No. 2 and Jang Wonyoung at No. 3. The index combines data on consumer engagement, media exposure, onl