Business Insider
Business Insider
US · 1 hrs ago

McDonald's customers told us what they'd change. Better value topped the list.

McDonald's customers told Business Insider they want the chain to rethink its pricing and value menu. Scott Olson/Getty Images McDonald's second-quarter sales growth slowed as it faced trouble rolling out a new value menu. CEO Chris Kempczinski said that the chain has an execution issue, not a strategic one. Customers told Business Insider that the chain should rethink its approach to pricing. McDonald's customers are looking for value. Some say they aren't finding it there. Patrons of the…
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