Mary&May rides viral campaign into global distribution channels

Mary&May, a Korean clean beauty brand, said Monday it is stepping up its expansion into distribution channels across more than 70 countries, riding the success of a global social media campaign that boosted the brand's visibility. The campaign, called "Tingle to Glow," asks customers to document their before-and-after results using the brand's PDRN Spicule line, which pairs microneedle technology with a plant-based skin repair ingredient. The brand said the tingle comes from microscopic needles