Major pricing change at Primark across all UK stores

The new pricing strategy comes into effect today11:34, 20 Jul 2026Primark is making a major change to its pricing strategy affecting hundreds of its womenswear, menswear and childrenswear lines. The retailer will lower hundreds of prices as part of its new ‘Iconic Value’ range. The new initiative comes into effect in all stores from today (July 20), continuing across this year’s new autumn/winter collection.‌Newly priced items include jeans for £9, cotton pyjamas from £7 and popular Primark velvet plush leggings for £6. Across menswear, sweatshirts and joggers are down to £10 each, with hoodies from £9.‌The lower prices can be found across kids' clothing with highlights including ribbed tops and bottoms from £2 and leisure tops and bottoms from £5 each.‌The retailer hopes that the new lowe