Fast Company
Fast Company
US · 13 hrs ago

Madrid is electric with World Cup energy

Madrid, the other city that never sleeps, is more awake than ever for the 2026 World Cup final between Spain and Argentina, which will be broadcast from New Jersey today. Even in the middle of July, with the town feeling almost empty because everyone’s either on vacation or escaping the scorching summer temperatures, there’s an electricity in the air. The streets may seem deserted, but people are filling terraces, bars, cafés, markets, plazas, and parks, excitedly talking about the second time…
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