Madonna Live Video Event For ‘Confessions II’ Sets TikTok Record With 2.1M Global Viewers

EXCLUSIVE: Madonna’s successful rollout of her new album, Confessions II, has generated a new TikTok record. The tech company tells Deadline its live event on July 2, the day before the album’s release, drew more than 2.1 million viewers worldwide on TikTok Live, the most ever for a stand-alone artist event on the platform. The…